Because of their niche and the lack of general information about them, forex brokerages and forex trading have to rely on clever and efficient marketing to get their message across. Not only do they have to educate the masses, but win their trust, especially with their hard-earned money on the line. It’s a daunting task, but not impossible, and following these marketing strategies, you can achieve all your goals:
Loyalty Programs in Forex Trading
The golden question in marketing is often, “Why should someone choose your service among others?” and the answer is usually the fact that you provide the most value. One of the most effective ways of providing value while generating recurring customers is via a loyalty program for your forex trading platform. Those that use your services often should have an incentive for contributing to your business.
A points-based system is the norm for loyalty programs, as the more a customer uses your service, the more points they receive, which translates into a larger bonus for them.
In forex trading, people are literally trusting you with their money. The basic thing you should be is a figure that people can rely on for valuable information that is accurate and helpful. One fruitful technique is to start producing educational content, be it in the form of video or blogs, to educate people about forex trading. It will help establish you as an authority in the field with valuable information, with each piece of content ending on a note to divert the attention toward your services.
Market Your Brand
With the above two strategies, the idea was to present logical reasoning to market an idea or a business. Marketing a business often requires telling a compelling story that potential customers can relate to. Explain the vision of your brokerage, how it came into inception and what it wishes to achieve. Familiarity breeds comfort, and in conjunction with valuable information and the promise of monetary gain, you can create a complete package.